Trust & transparency
How we score.
The Impact Score (0–100) measures how strongly an audience responds to a creator — relative to the people they actually reach. Follower count never increases a score; it only decides which peers you're compared with.
Engagement Strength
Measures how actively your audience responds to your content relative to your audience size.
30%
Conversation
Measures how effectively your content generates audience discussion.
20%
Amplification
Measures how frequently your audience shares or saves your content.
20%
Consistency
Measures whether you maintain an active and consistent content presence.
15%
Audience Quality
More data required for full verification.
10%
Growth Momentum
Measures the recent trajectory of your audience.
5%
Where a platform doesn't expose a metric, its weight is redistributed across the remaining components.
Peer benchmarking
Creators are ranked within their category and audience tier: 1K–5K, 5K–10K, 10K–25K, 25K–50K, 50K–100K, 100K+.
Our commitments
- Influencertified does not sell higher rankings.
- Payment does not affect Impact Score.
- Certification is only available to qualifying creators.
- Scores compare creators with relevant peers.
- Scores may change as creator performance changes.
Integrity checks screen for patterns associated with inflated engagement. We don't publish every rule, to keep them effective.
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